What Do You Mean – Run Good Experiments?

Every small business owner BELIEVES
they will be able to sell their products at a PROFIT

When actually RUNNING their business,
they are testing whether this belief,
as a prediction, actually happens.

Many small businesses have little idea of
the MEASUREMENTS that can inform them
how well their business experiment is ACTUALLY working

A lack of FORMAL routine measurements ensures
a “SEAT OF THE PANTS” style of business management



The Dean Explains

(on HTML5 enabled browsers)

Read His Script