What Do You Mean – Run Good Experiments?
Every small business owner BELIEVES
they will be able to sell their products at a PROFIT
When actually RUNNING their business,
they are testing whether this belief,
as a prediction, actually happens.
Many small businesses have little idea of
the MEASUREMENTS that can inform them
how well their business experiment is ACTUALLY working
A lack of FORMAL routine measurements ensures
a “SEAT OF THE PANTS” style of business management