Introduction

Our PATHWAY by which the IDEAS and ROUTINES needed to run a small business SUCCESSFULLY, are
to be learned, will REQUIRE you to THINK in a NEW way.

For a small business, MAKING MONEY is a BY-PRODUCT of achieving excellence and not in itself the primary purpose

Small businesses are thus a different SPECIES of business
and are BEST operated in ways quite DIFFERENT from LARGE businesses

 

 

The Dean Explains

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